VIZARD · POST-GENERATION WORKFLOW
Using user research and workflow analysis to shape a more connected experience for reviewing, selecting, and editing AI-generated clips.
AI Video · Creator Tools · Workflow Design
01 / PROJECT CONTEXT
Once Vizard generated a set of clips, creators still needed to decide what was useful, what needed editing, and what to prepare for sharing. My starting goal was to make that overall experience more coherent.
I began by investigating creator needs and the existing workflow. This work helped define which problems the redesign should address and where shared editing tools could support the larger task.
CREATOR JOURNEY MAP
A synthesis of creator goals and workflow analysis.
| Stage | 01Upload | 02Generate | 03Review | 04Select | 05Refine | 06Prepare |
|---|---|---|---|---|---|---|
| Goal | Bring long-form content into Vizard. | Get a set of AI-generated clips. | Find clips worth developing. | Choose what to work on. | Prepare the content and presentation. | Get chosen clips ready to share. |
| Creator action | Provide a source video. | Wait for the results. | Watch previews and read transcripts. | Select one or several clips. | Adjust ratio, captions, or styling. | Save changes and access output actions. |
| Design question | How can creators start quickly? | What happens after generation? | Which results are useful? | What will my selection affect? | Can I apply a common change? | Is the edit still processing? |
| Opportunity | Onboarding — separate project. | Establish the starting point for review. | Keep clip content easy to assess. | Clarify the scope of shared actions. | Bring lightweight tools into the results page. | Make status and the next action visible. |
02 / USER RESEARCH
I developed user profiles and mapped goals across independent podcasters, social media managers, and coaches or consultants. I used this research to understand what creators needed to accomplish with their generated clips.
The profiles pointed to recurring needs around reviewing content, adapting clips for different channels, and maintaining a consistent presentation. These needs gave the redesign a task-based foundation.
RESEARCH PERSONA / 01
Age: 28 · Independent Podcaster & Self-Media Creator · BA in Media Studies · Los Angeles, USA
Anna is a storyteller and independent content creator who runs her own video podcast channel. She manages every aspect of her content production—from scripting and recording to editing and publishing. Her goal is to grow her audience base, increase engagement, and eventually monetize her channel through sponsorships and paid memberships.
Anna is passionate about sharing authentic conversations and cultural commentary but often feels limited by her video editing skills and the time-consuming process of repurposing content for different platforms.
“I don’t need to become a pro editor—I just want tools that help me share my stories faster and keep my audience engaged.”
RESEARCH PERSONA / 02
Age: 32 · Social Media Manager, Mid-size Tech Company · BA in Marketing & Communications · New York, USA
Mark is a social media professional who manages multiple brand accounts across different platforms. He is strategic, data-driven, and constantly keeps up with the latest social media trends and algorithms. His job is to grow brand awareness, generate leads, and maintain consistent engagement with target audiences.
Mark often juggles multiple tasks—content planning, creation, scheduling, and analytics tracking—which makes time management a big challenge. He values efficiency and needs tools that streamline video repurposing, performance measurement, and team collaboration.
“I need to quickly produce engaging content that works across multiple platforms while keeping track of performance metrics.”
RESEARCH PERSONA / 03
Age: 35 · Coach/ Freelance Consultant · BA in Psychology · Canada
Peter is a subject matter expert who has been working in his field for over a decade. He has built credibility through years of client work and now wants to expand his reach by creating digital content. Peter films topic-focused videos to share insights, build trust with potential clients, and generate leads for his one-on-one coaching services.
He is comfortable speaking on camera and explaining complex ideas, but he is not a professional video editor. His business model relies heavily on producing consistent, high-quality short-form videos to drive traffic to long-form content or paid sessions.
“I’m not looking to become a pro video editor — I just need to turn my expertise into polished, shareable clips fast.”
Research synthesis: these personas and their statements summarize creator profiles rather than individual interview participants.
RESEARCH SYNTHESIS / SHARED TASKS
Preview clips and transcripts
Prioritize clips for campaigns
Find useful short-video moments
Edit multiple clips; adjust captions and format
Keep presentation consistent across channels
Add branding and improve clarity
Export clips for multiple platforms
Prepare branded assets for distribution
Repurpose content for different channels
Bring shared editing tasks into the results workflow.
The original podcaster goal map explicitly identifies applying editing features to multiple clips at once.03 / WORKFLOW ANALYSIS
I examined the existing results page and mapped its functions against the creator workflow. The flow analysis raised questions about what multi-selection enabled, which edits belonged in a lightweight workflow, and how creators could revisit settings.
The previous interface repeated controls such as Ratio, Trim, and Edit beside each clip. Alongside the research into shared editing needs, this suggested an opportunity to connect clip review and selection with common adjustments.
BEFORE / EXISTING RESULTS WORKFLOWS
As Vizard upgraded its AI, two different models powered separate results experiences: the existing model behind One-click viral shot and the new multimodal model, Spark 1.0. The design challenge was to bring both into one consistent creator workflow for reviewing, selecting, and editing AI-generated clips.
BEFORE / PER-CLIP CONTROLS
WORKFLOW AUDIT
What is multi-selection for?
How often is it used?
Why does it belong here?
Workflow analysis noteWhat if a creator wants to trim two segments?
Which needs should the lightweight editor address?
Editing exploration noteIf a creator needs to change a parameter, such as clip length, how do they go back?
Workflow analysis note04 / DEFINING THE DESIGN DIRECTION
The goal map identified a need to edit multiple clips at once. I translated that need into a workflow: choose the clips, access a shared tool, and make the scope of the action visible.
FROM RESEARCH TO BULK EDITING
The podcaster goal map explicitly called for editing multiple clips at once.
ORIGINAL FIGJAM / GOAL MAPPING
Research synthesis from my podcaster goal map.
ILLUSTRATIVE SCENARIO
Three clips need the same caption styling. A shared adjustment can reduce repeated setup.
Format, captions, and visual style became concrete shared-editing tasks.
FROM CREATOR NEED TO EDITING TOOL
Selection defines the target clips; a shared tool provides the adjustment.
ILLUSTRATIVE FLOW / ONE TYPE OF ADJUSTMENT
Choose the clips to change.
Choose an adjustment, such as Subtitle.
Use the setting across the selection.
Illustrative flow for applying one type of adjustment to selected clips.
Creators need to see which clips are included before applying an edit.
FINAL UI / SELECTION DETAILS
05 / DESIGN EXPLORATION
The first exploration grouped General, Content, and Style settings in a Quick Edit sidebar. It also explored saving reusable presets and configuring different adjustments before submitting them together.
EXPLORATION / QUICK EDIT
EXPLORATION / DEFERRED SCOPE
Preset controls explored how creators could reuse a configuration.
Save / Reset grouped the explored adjustments into a consolidated editing model.
Outside final scope06 / DESIGN TRADEOFFS
The PM and company leadership made the scope decision to move away from the consolidated Quick Edit approach. The requirement to retain was clear: creators must still be able to select multiple clips and apply an edit to that selection.
My design response was to adapt the interface to separate toolbar actions. Each tool supports a focused adjustment across the selected clips. Reusable presets and submitting different adjustments together remained outside the final delivery.
EXPLORATION
I adapted the shared editing controls into separate tools while keeping edits available across selected clips.
FINAL DELIVERY
Creators can still make a shared change without editing each selected clip individually.
Different adjustments are handled through separate tools rather than configured and submitted together.
07 / FINAL DESIGN
The final results-page design brings clip review, selection, and editing controls into one workspace. Creators can choose which clips to work on and access tools for ratio, templates, subtitles, and other adjustments from the results page.
I specified no-selection, single-selection, and multi-selection states. Checkboxes and a selected count communicate the target clips; focused settings panels provide Apply and Cancel actions. Creators retain control over both the clips they select and the settings they apply.
INTERACTION WALKTHROUGH
NO SELECTION
ONE SELECTED CLIP
TWO SELECTED CLIPS
08 / DELIVERY AND REFLECTION
I delivered the results-page structure, selection states, editing controls, and supporting feedback specifications. The final design supports a shared adjustment across selected clips; reusable presets and combined submissions remained outside this delivery.