First-time creators
“I just want to create my first clip without messing things up.”
Safe, reversible choices. Guidance and reassurance. A clear, linear path to a first success.
Design goal: confidence before control.VIZARD · ONBOARDING PROCESS REDESIGN
Simplifying onboarding
for AI video creation
A clearer creator workflow from upload to the first AI-generated clips, with fewer upfront decisions and user control over templates and optional settings.
AI Video · Creator Tools · Onboarding
- Role
- Product Designer
- Timeline
- 8 weeks
- Methods
- User interviews · Usability testing
- Tools
- Figma · FigJam · Microsoft Clarity
REDESIGNED ONBOARDING
39%Increase in Tier 1 user conversion
83%Improvement in returning-user workflow efficiency
5 → 3Steps in the redesigned journey
01 / THE PROBLEM
Users dropped off
during onboarding.
Vizard turns long videos into short, shareable clips. But the path to a first clip asked users to make a series of decisions before they could see what the product would create.
Revenue growth, retention, and activation rate were all declining. The onboarding funnel showed where users were dropping off before reaching their first result.
Revenue growth
DecliningRetention
DecliningActivation rate
Declining
The largest drop was between steps 3 and 4: from 79% to 52%.
Before
Before · 45 secondsLanguage, editing mode, clipping method, and output settings all competed for attention. The flow map follows each decision in the interface.
02 / USER NEEDS
Easy setup for new users.
Faster workflows for returning users.
The creator workflow needed to help new users reach their first AI-generated clips and make repeat creation efficient for returning users.
Returning clippers
“Let me generate and publish clips as fast as possible.”
Fast, uninterrupted workflows. Minimal setup for repeated tasks. Fewer repetitive decisions.
Design goal: speed without friction.Core needs summarized in the project’s user segmentation.
03 / THE SOLUTION
Onboarding reduced
from five steps to three.
Start with smart defaults, preview a template, and adjust optional settings before generating clips.
After
After · 18 seconds04 / HOW I GOT THERE
Design options and decisions.
Three directions. One goal: reach a useful result sooner.
Smart defaults
Fewer decisions. A faster first result.
AI chat box
Slower for power users. Higher build cost.
Guided choice dialog
Clearer choices, but still too much upfront.
SOLUTION 01 / AUTOMATIC SETUP
Automatic language detection and AI clipping
Language detection and AI clipping are on by default. User control remains available through the language dropdown and clipping preferences.
SOLUTION 02 / UNIFY AI CAPABILITIES
Combine both AI clipping methods
Combine spoken content and visual context so creators can focus on the result.
Spoken contentTranscript-based AI
Visual contextMultimodal AI
One clipping experience
SOLUTION 03 / DESIGNING WITH CONSTRAINTS
Temporary tabs during development
An interim tabbed layout kept both methods available during the two-week engineering transition.
One-click viral shortsSpark 1.0
2-week engineering transition↓
Unified workflow
SOLUTION 04 / SHOW VALUE EARLY
Preview templates before generating clips
Creators can compare visual styles and choose a template before generating clips, making the expected output easier to understand.
SOLUTION 05 / MAKE PROMPTING APPROACHABLE
Optional prompts with examples
Creators can optionally describe the moments they want in their AI-generated clips, using examples and reusable prompt history.
SOLUTION 06 / EXPLAIN IN CONTEXT
Explain AI settings with visual tooltips
Visual tooltips show what emojis, keyword highlighting, silence removal, and B-roll do, helping creators decide which enhancements to enable.
SOLUTION 07 / SUPPORT RETURNING CREATORS
Schedule and publish clips
Keep scheduling, connected accounts, and account status together.
05 / IMPACT
Conversion and efficiency results.
39%Increase in Tier 1
Increase in Tier 1
user conversion rate
High-value users
83%Improvement in
Improvement in
workflow efficiency
Returning clippers
The design connects two needs through one clearer journey: confidence for first-time creators and fewer repeated decisions for returning users.